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But when people start using it in their day-to-day lives - that’s when you learn the most.” We did a lot of market research to get the core system right. “We wanted to start learning what our customers needed from a cloud-based, mobile-first system. “When we first started building Simplifi, we wanted to get version one out as soon as we could,” Dillard explained. It’s impossible to talk to her without walking away excited - about the app, the company, and everything that lies ahead.īut those future plans wouldn’t be possible without the grueling effort that went into Simplifi 4.1. Between the two, I’m coming up on my 21st anniversary.”ĭespite more than two decades in finance coding, Dillard’s enthusiasm for pushing the envelope and driving improvements is still downright infectious. “I came over when it spun off from Intuit, and I was at Intuit for several years before that. “I’ve been with Quicken ever since it became an independent company,” Dillard said. She’s been with Simplifi from day one, but she’s been with Quicken products much longer than that. She’s thoughtful, insightful, and, most importantly, she’s profoundly in touch with the people she works for - the subscribers who count on the app every day to help them manage their money and keep their financial futures on track. Kristen Dillard, Vice President of Product Management for Simplifi, is the polar opposite of HBO’s Silicon Valley executives. It’s about putting in long hours to do things the right way, for the right reasons.” “I’ve stayed with Quicken because it’s the kind of company that always strives to do what’s right for the customer.

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